Marketing professional with 5+ years of experience in digital marketing, business development, SaaS solutions, client acquisition and team leadership. I help businesses across Europe and India grow through strategic marketing and digital transformation.
I'm a growth marketing and business development professional with over five years of progressive experience across SaaS, travel, technology and tourism. My work sits where strategy meets execution: designing integrated marketing campaigns, opening new markets, and turning relationships into revenue.
I hold an MSc in Digital Marketing from the Berlin School of Business and Innovation (affiliated with the University for the Creative Arts, UK), which sharpened my approach to strategic marketing, consumer behaviour and global, cross-cultural marketing management. That international foundation, spanning India, Germany and Ireland, shapes how I build campaigns and partnerships that work across cultures and regions.
Across roles at Digitrell, Discover Paradise and Horizon Technologies, I've led SEO and performance marketing, managed budgets and pricing, forged channel and partner relationships, and closed B2B and B2C deals, combining analytical thinking with creative campaign execution to deliver measurable, sustainable growth.
Comprehensive dissertation framing digital marketing strategy for entrepreneurs - from brand foundations and channel selection through performance measurement and sustainable growth.
Read PDF →End-to-end digital strategy covering company assessment, consumer profiles, multi-channel communication, distribution and content marketing, with defined milestones and KPIs.
Read PDF →Critical research on how India's digitisation - including demonetisation and the UPI boom - reshaped consumer behaviour, applied to ASUS's marketing and product strategy.
Read PDF →Case study on a hair-care product launch covering scope and goals, quality, communication, budget, risk management and leadership across the project lifecycle.
Read PDF →Critical analysis of leaders' cultural gap-bridging behaviours in multinational project teams, contrasting Finnish and Japanese management styles and communication norms.
Read PDF →Key subjects: Marketing Management, Strategic Marketing, Project Management, Consumer Behaviour, Cross-Cultural Management, Global Marketing Management.
I'm currently open to opportunities in Marketing Management, Digital Marketing, Business Development, Growth Marketing and Account Management. Send a message below or download my CV - I'll get back to you.